Everyone wants to be on page one in Google but it’s not all about search engines, although they do play a huge part in the results we achieve. Have you ever searched Yell for a company in your local area? Looked on TripAdvisor for reviews? Seen a recommendation on Facebook that encouraged you to buy from a website? Our holistic and conjoined approach to organic search & social media means we know where your customers go online, and our job is to place you in their eyeline and then try and keep you there.
We do this by using powerful & bespoke search strategies, targeted to bring relevant users to your website. We have in depth knowledge, techniques and tools needed to optimise websites.
We understand how to react to data insights obtained from Google Analytics to boost your business further. You need to define your target audience via search engine optimization and aim for conversion optimization to increase sales .
The social media activity will dovetail the organic and social strategies together for optimum brand exposure
The content marketing concepts will target quality content across a range of mediums, including onsite blogs, offsite content placement, website content and social media.
Detailed reporting that clearly explains campaign progress and successes, as well as identifying areas of improvement where needed.
We focus on understanding what factors influence your customers to purchase or request a service and ensure your pages are optimised to make them convert.
Our research tools show us exactly what content your customers are looking for online. We can create a strategy around relevant content, covering all areas to generate you more high quality and meaningful traffic.
The biggest ranking factor for Google is high quality, relevant links. Our expert team of link builders do just that, earn relevant links from authoritative domains to ensure your website is the expert in Google’s eyes.
Our SEO strategy will help your business by building brand awareness, increased customer interactions and growing sales through constant improvements in organic visibility.
The goal has to be the same for all involved in the project ,being number one on search engines . All aspects of the web design, development, marketing and strategy are brought together to realise this number one aspiration.
One of the most important factors of any SEO campaign is your website and making sure that it is optimised for the search engines as well as the user taking conversion optimisation and user experience into account. We provide in-depth analysis of websites to uncover areas that could be improved for long term grown and quick returns. We uncover issues that could affect the performance of your SEO and the user experience of the site allowing your site to grow in authority and visibility over time.
Our keyword analysis is focused around what’s important to your company. We’ll research into what’s realistic and find other keyword opportunities that will drive targeted traffic for increased conversions and return on investment (ROI).
Our strategy is formed through data driven analysis, bespoke to our clients goals, industry and market. Competitor analysis is very relevant within organic search as well as your company values and goals to ensure the SEO strategy and direction promotes a holistic view on all marketing spend coordinated across all channels.
To build authority and brand profile within Google, we ensure all the content on your website is unique, valuable and benefits the user. We develop content which adds value to your website and to the end user or customer, generating sharable content that engages visitors, boosts natural rankings and traffic.
Links are still incredible valuable and your back link profile can be your key to success or the reason for failure. In a post penguin world, when we take on a new client we initiate a backlink audit, analysing your current profile which enables us to keep a close eye on developing the right profile or removing errors of the past with strong management.